Wow, the second posting in two days—energy is moving!
As you know if you’ve been following this blog, most of my time this year has been spent designing, opening, and growing the Café Aquarius Astrology Center here in Northern California. It’s been very much more than opening a business; it’s been a journey that’s caused me to examine and (hopefully!) improve myself as well. Step by step, on I go…
One of the very interesting things, to me anyway, about the CAAC, is that it changes all the time. I have a lot of fixed energy in my chart, which means I usually get an idea in my head, and work hard, steadily, and even stubbornly to make it happen. But with this business that depends on the public coming and engaging, things change. How many people show up changes, and who those people are is always different. What format we use to make everyone’s CAAC experience the best it can be also seems to morph each month.
I’ve been extremely fortunate in that our staff, customers and clients have been willing to participate in this experiment with us. We’ve gotten suggestions on how to run events, how to charge for them, how to market them, and how to pay for them. We’ve implemented some of those changes, and I can safely say that everything we’ve changed so far has been an improvement. So while I’m still the organizer, leader person, I feel like the CAAC has become everyone’s business. We’re all building and growing it together, and that feels great.
So, for those of you in the SF Bay Area, here’s what’s on offer in September at the Café Aquarius Astrology Center. You can find more info and RSVP for events on our MeetUp site.
Intro Night: Tastes of Sweets & Soul Wednesday, 7 September
This month we have a new reader, who works with a system called Destiny Cards. Using a combination of Numerology and regular playing cards, Suzanne can tell you a lot about yourself with your birth date and the cards. Really, Suzanne read for me and I was astounded to see how much she knew about me, and what’s coming up this year.
There are so many systems and models for looking at ourselves, and our world. It’s fascinating to see the accuracy and insight we can tap into. So come taste a number of different metaphysical readers’ tools with our mini-readings, and then sign up for a full reading to happen next week on Readings Night.
Beginning Astrology Course: 9 weeks
We’ll start with the basics of Astrology—the planets, the Zodiac signs, and the houses—and learn how to read the symbols and interpret the planetary placements. All this is done from an archetypal, or psychological point of view. And since the archetypes in modern Psychology stem from the ancient myths and religious traditions, our discussions will be filled with gods and goddesses, with heroes and heavens, with shadows and light. Which is exactly what looking at the stars and planets give you, a way to understand the shadows and lights in your own life.
Each class is 2 hours, and by the end of the 9 weeks, you’ll be able to read and interpret birth charts. You’ll also be much more aware of your own psyche, your gifts and your challenges, and the ways you move through the world and respond to life.
Readings Night Wednesday 14 September
On Readings Night folks come in and get a full reading from one of our experts. Full can mean anything from 10 minutes to an hour, depending on the Reader and what you want and need. People who came to Intro Night sign up for readings on Readings Night, so our Readers keep a schedule for the evening. If you couldn’t make it to Intro Night but still want to sign up in advance, you can contact us at email@example.com. We recommend that you do come to Intro Night or make an appointment in advance, so that you don’t have to wait when you come to the CAAC for Readings Night. We try to make your time with us pleasant and useful, so if you do have to wait, there are Astrology books and magazines available, and a display table where you can study the offerings of all of our Readers, too.
Astrologer Community Night Wednesday 21 September
Astrologers will get together to celebrate the Autumnal Equinox. With the Sun entering Libra, we’ll talk about balance and equality—how can we balance the varying needs of our lives, how can we help rather than compete with each other, etc. Bring your own chart, or those of a person in the public domain, and we can chat about them as well.
Some folks have asked me why there’s a charge for this group meeting, so let me explain briefly here. All of the events at the CAAC take a lot of time, energy, and money to produce. We’re still in the beginning stages of our business, and as anyone who’s ever built a business knows, it costs a lot to fund a new enterprise. So we’re charging for all events right now. Our vision is to expand and grow (with the help of our patron planet Jupiter) to the point where we can offer some services for free. But we’re not there yet.
I understand that it’s difficult to come up with extra money right now, even for something as valuable as communing with your tribe and learning more about Astrology. We’ve had pretty low attendance for this event so far (unlike the other ones). We’ll keep trying this Astrologer Community Night in the months of September and October. If it just isn’t happening, then we’ll scale back from providing this forum for astrologers to socialize and enjoy time together.
Lecture Night: How To Attract Clients You Love by Allison Bliss Wednesday, 28 September
Allison Bliss is a hugely successful director of an Oakland marketing agency. She’s taken all her experience and knowledge, and put together a presentation to show us how we can attract clients that are not only more profitable to us, but clients that are more satisfying to work with. Having those kinds of clients can truly stabilize our businesses and make it easier to achieve our business goals, and Allison is going to tell us just how to get them. She’ll take us on a vision quest to examine and refine 4 critical tactics of running our businesses.
Allison’s talk applies not only to astrologers and metaphysical business owners, but also to any hardworking entrepreneur who is trying to provide a product or service. With fascinating information and interactive exercises, Allison will teach us how to better market our businesses, and even how to enjoy doing it. This is a talk that cannot be missed, so mark your calendars now!